The Wonder of Sixto Diaz Rodriguez

will ease you into Monday 

Known primarily as “Rodriguez” today, the Mexican-American artist straight outta Detroit, he has gone by several cool monikers since the early 70s, Rod Riguez, Sixth Prince and Jesús Rodríguez.”

Having seen him live at the Greek Theatre in L.A., I wish he’d go by “Sixth Prince” because there is something otherworldly and special about this man—his inner glow, his outer glow, his presence, his personal style—whatever you term it, it is palpable as it spills out from him to his audience like a swathe of golden ether that encircles and fills the space at his live shows.

 

If you aren’t familiar with the Rodriguez story, and you’re a musicphile, you can’t go another day without watching the 2012 documentary “Searching for Sugarman”, which goes through his lifetime of anonymity in the United States, working in construction and other fields of hard, physically-demanding, low-pay labor, all the while having no idea that he was not just a cultural phenomenon in South Africa, but an icon, a legend, an idol, and bigger and more loved than Elvis, and the adoration existed in a few other places in Europe.

In the current Information Age, social media would never allow for this travesty to occur to an artist. Thankfully, though, Rodriguez was still around during the burgeoning Digital Revolution of the early 2000s, punctuating the end of his anonymity with a Rock n’ Roll Cinderella story, and a black top hat replacing the glass slipper.

Both heartbreaking and heartwarming, his is a story for the music ages, a story about an artist, a poet, a songwriter, who some say, including me, is better than Bob Dylan on any given day, whose work laid dusty and buried in the vinyl album collections of long-retired music producers, who couldn’t bear to toss the two musical masterpieces that never gained their rightful public recognition.

But thanks to two superfans in South Africa and an earnest, young Swedish documentarian hungry for a great story, this treasure trove of poetry-music was not only rediscovered, but the documentary won an Academy Award and set off a surge of album sales and a non-stop world concert tour that’s still going today. Not only did Rodriguez life change for the better, but so were the hearts of millions of new fans around the world who were touched by his lyrical storytelling and still-relevant social commentary through music.

As my family, musicphiles and Rolling Stones superfans, say, “The best thing ever that happened to Mick Jagger was Jim Morrison passing away. Jim eclipsed Mick 10-fold when they were both alive.” The Rolling Stones became an unbeatable Rock n’ Roll juggernaut-supergroup, while their famous Hot Lips logo became the universal archetypal symbol of rock music only because The Doors faded away.

The same can be said of Rodriguez and Bob Dylan. Dylan may get all the fanfare and recognition, and he even won the Nobel Prize for Literature for having “created new poetic expressions within the great American song”, but I have to Wonder if that ever would’ve happened it weren’t for that unexplained, momentary twist of fate that occurs in the fabric of time when bad timing and bad luck collide that kept Rodriguez from wearing that folk lyricist cultural music crown instead of Dylan.

Website: http://www.rodriguez-music.com

Website worth checking out: http://www.sugarman.org

Twitter: @rodriguezmusic

Book: Searching for Sugarman II: Rodriguez, coming from Reality, Heroes and Villains