1024x675

StyleCaster

It’s fair to say that Lauren Conrad is one smart cookie.

She’s managed to do the unthinkable: parlay reality TV fame and tabloid headlines into a bona fide empire, complete with two clothing lines (Paper Crown and LC Lauren Conrad for Kohl’s), a beauty book, a website, and a second fictional book series under her belt. Through it all, Conrad has also managed to stay true to the core sensibilities that made her so popular when she first burst onto the scene in MTV’s “Laguna Beach”—she’s approachable, no nonsense, and possesses a kind of self-awareness and sophistication that seems beyond her 26 years. She really does seem like the kind of chic, down-to-earth gal you’d want for a friend.

So how does the budding mogul get it all done? Conrad let us spend an afternoon in her offices to get an inside look at her process…

View original post 718 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s