It’s fair to say that Lauren Conrad is one smart cookie.
She’s managed to do the unthinkable: parlay reality TV fame and tabloid headlines into a bona fide empire, complete with two clothing lines (Paper Crown and LC Lauren Conrad for Kohl’s), a beauty book, a website, and a second fictional book series under her belt. Through it all, Conrad has also managed to stay true to the core sensibilities that made her so popular when she first burst onto the scene in MTV’s “Laguna Beach”—she’s approachable, no nonsense, and possesses a kind of self-awareness and sophistication that seems beyond her 26 years. She really does seem like the kind of chic, down-to-earth gal you’d want for a friend.
So how does the budding mogul get it all done? Conrad let us spend an afternoon in her offices to get an inside look at her process…
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