Welcome!

I’m Cheryl Diaz, the founder and editor-in-chief of The Cherie Bomb, an online blog focusing on original stories that showcase unique and progressive insights on culture, society, and politics, while featuring cutting-edge articles about science, music, fashion, style and decor.

As a University of California, Berkeley alumna, with a degree in women’s studies, my career experience is in three fields I love: journalism/social media content creation, Los Angeles politics, and a movie studio.

A California girl to the core, I am a 10th generation Californian, whose family founded and named most of the major cities in the Golden State, including Los Angeles, Santa Barbara and San Diego, as well as many other cities in Central and Northern California beginning in the 1700s. One of my ancestors, Jose Antonio Ezequiel Carrillo, is a signer to the California Constitution, another ancestor, Leonardo Cota, was one of the first members of the Los Angeles County Board of Supervisors, and a few other ancestors have been mayors of Los Angeles, Santa Barbara and Santa Monica.

A more recognizable cousin is, Leo Carrillo, wrote the book “The California I Love” in 1962. Leo was an actor played “Pancho” in the 1950s television series “The Cisco Kid” as well as many movies. His impact as conservationist led to a stretch of Southern California coastline in Malibu to be named “Leo Carrillo Beach” to honor his commitment to the Southland environment. In addition to Leo Carrillo State Park and a famous home in Santa Monica, Leo left his rustic, seaside ranch in San Diego County to the public. Leo was a journalist and political cartoonist in Boston before going into Vaudeville, and my family are known as the letter writers of 18th Century California, so it is no small wonder that I built this online magazine.

Another cousin in the same generation as Leo, with an equally exciting life story, is actor William Gaxton (real name Arturo Antonio Gaxiola). William was an alumni of UC Berkeley like me, and acted in vaudeville, film, and theater, alongside Lucille Ball, Louise Brooks and Ethel Merman, all favorite performers of mine.

In old Mexican California—known then as Alta California— my cousin Josefa Carrillo married Henry Delano Fiitch, who was a cousin of President Franklin Delano Roosevelt. A painting of the storied Carrillo-Delano Fitch elopement is cared for in the UC Berkeley Bancroft Library. You can read more about my ancestors, the Mexican Carrillo Family of California here.

Linda Ronstadt, who is a California Carrillo, is the coolest cousin I have—and I think most people would agree with that.

I apologize for the long read, but I cannot write about myself without telling the story of my ancestors, as I cannot imagine I would be who I am today without their courage, tenacity and drive coursing through my DNA.

My mother’s side is Old California, too. My grandmother’s grandmother owned a ranch that spanned the area around today’s in Mount Rubidoux Riverside that was purchased by the city to build tract homes that still stand today. Living there, my mother’s ancestors knew Wyatt Earp and his family, who lived in the nearby city of Colton.

The Cherie Bomb: Digital Content Creator and Social Media Strategist & Producing First Documentary

I create end-to-end website and social media content for businesses, founders, and public-facing professionals, developing mission and vision statements, brand-aligned bios, and full content suites, with cohesive social media pages built around sophisticated, shareable posts with original captions, compelling imagery, and video. My work leverages Google AI, SEO strategy, and brand-aligned storytelling to attract the right audience and drive meaningful engagement.

I am a verified Google AI Evergreen content writer for the first-page, Google-ranked 2013 article titled Street Style: The Carolyn Bessette Kennedy Look. This rare accomplishment solidifies my writing to the level of legacy media writers, as my article has been elevated to a permanent high-rank slot against legacy publications and any recent articles on the subject going forward because of its historical relevance and years-long, sustained, strong AI and SEO performance on Google.

• 2013, Google Hummingbird AI indexed my fashion article at #2 on its first page, one slot below #1 Vogue magazine and above Vanity Fair, Elle, and Harper’s Bazaar, grouping my personal digital content alongside the most legendary magazines in the world.

• Years of Google tracking has proven the article to have high-quality backlinks “and citations from authoritative sources”, consistent positive user engagement, high volume of traffic, low bounce rates, high time on page, demonstrating a high level of skill in content creation and Search Engine Optimization (SEO).

• The 2013 article continues to rank between Google’s Page 1 – Page 3, alongside mostly 2025 articles and legacy publications. 

Instagram: 23K Following,1.3M Views on Top Post & Google AI Overview Review: a well-respected source page on the legendary actress, Madeline Kahn, and followed by A-list names across film, TV, the Broadway stage, and high fashion. The page, @kahn_cepts, is attached to a documentary on Madeline Kahn, which I am currently producing.

• Grew 0 to 23K organic followers, multiple viral posts generating tens of thousands of likes, a peak post with 1.3 million views, 229K accounts reached, 94.7K reel interactions, 76.4K likes, 2,600 comments and 5,700 shares.

• Google AI Overview reports that my Instagram page is highly praised by fans and critics alike, is recommended in conjunction with her official biography as an authoritative source on Madeline Kahn, and my page has also become a resource to correct misinformation found online.

My work has been cited internationally, including a reference from Wikipedia, Italy, which cited my article, “Oh, Gloria Steinem! Happy 80^th Birthday”, as biographical source.

National Institutes of Health (NIH) Grant Writer Award Winner for UCLA, December 2024: earned a five-year, renewable $125 thousand grant:

• As a first-time grant writer consultant for the UCLA Technology Development Group, my grant was approved on my first try, within four days of submitting the application. The application process has an 80% fail rate for first-time NIH grant writers.

Some of my social media followers include: Lily Tomlin, Cameron Crowe, Kim Cattrall, Betty Buckley, Kristin Chenoweth, Richard E. Grant, Only Murders in the Building’s Michael Cyril Creighton, Star Wars actor and Disney voice actor Alan Tudyk; The Mandalorian and The Book of Boba Fett’s Emily Swallow; legendary couture fashion designers Zac Posen, Isaac Mizrahi, and Rebecca Moses; Mickey Boardman, former Paper magazine editor; and Emmy Award-winning HBO casting director Jennifer Euston (Girls, Veep, Orange is the New Black), TV chef Rick Bayless, and Helen Caldicott, one of the Smithsonian Institution’s most influential women of the 20^th Century.

The legacy accounts of the late Hollywood icon, Peter Fonda, and former head of Paramount Studios, Robert Evans, still follow me.

Who I Support

My boutique writing service supports clients across entertainment, law, real estate, health, and design, many representing or collaborating with leaders such as LeBron James, Lady Gaga, John Legend, Wolfgang Puck, and Paul Marciano, as well as corporate brands including DuPont. While I primarily ghostwrite for them, selected samples appear at cheryldiaz.com.

My early career experience working in the offices of two powerhouse Los Angeles leaders, Dana Walden, now Disney Entertainment Co-Chairman, and the late Gloria Molina, iconic California politician, gave me unique insider’s knowledge of Hollywood culture and L.A. political dynamics through roles on the 20th Century Fox Studio Lot and the Executive Office, L.A. County Board of Supervisors.

Today, I help clients create content built to perform in the AI era while retaining the integrity of human storytelling.

Ultimately, I am seeking a full-time role within an organization that is seeking high-level, AI content strategy and narrative development.

Cheryl is The Cherie Bomb

Leading by Example

Three iconic women, who exemplify what the sisterhood

is supposed to be